How to Build An Online Business That Blends Who You are with What You Do

A step-by-step guide for creating your dream job

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What would it feel like to have actionable steps to create a job that supports the way you want to live your life?

Each module contains video content full of examples, worksheets, templates, and swipe files that walk you through the steps of building a business that is custom for you. When you build a business based on your values and lifestyle it feels like an extension of yourself instead of something that you are always trying to force to work.

Growing your brand finally becomes easy because everything is in alignment!

This Course is For You If

You are ready to start your business

You have been wanting to quit your day job. You know you have the skills and the drive to make it work, but you need a playbook to give you the confidence to take the leap.

You Feel like a failure

You are struggling month to month to meet your money goals. Your business feels like a roller coaster ride and you are thinking about giving up. You need a plan for success that you can start today!

You're ready to grow & scale your biz

Your business feels like a hot mess and you need some clarity to move into the next phase. You are not attracting clients for the thing you actually want to get paid for. What you want to be known for. You need a fresh look at your business and action steps to take.

I Know How Hard It Is To Be A Freelancer

I was a Lead User Interface designer and an Art Director at a fortune 100 company. It was a great job, until it wasn't. I started an Etsy store and took on freelance work to try to fill the creative void. A chance to work with Anthropologie as a freelancer gave me the courage to take the leap into being my own boss.

It was amazing for about two months and then I realized I had no idea what I was doing! Everything I knew about working with clients and my skills at doing the work were not enough. I had to hustle and figure it out because I knew I didn't want to give up my lifestyle and work for someone else.

This course has been years in the making. I have take the systems and processes that I have used to build my own business and teach my clients to start ad grow their business and put it into a step by step process.

This is What We Will Do

Because I know you are ready for clarity, profit, & confidence!


Before we can reel in clients we have to get really clear on who we are, what we do, and who we do it for. You will define your mission, vision, values and ethos. Write your bio, elevator speech, and about page to tell people what you do. Last, you will define your ideal client and how you will serve them.


Now that we are clear on who we are, what we do, and who we do it for we can move on to how we do it. You will create a profitable business model, and define your services. Then, you will develop the systems you need to attract clients and create relationships with them that make co-creating a breeze.


With a solid business in place it's time to fill your calendar with clients by developing content that separates you from the crowd and establishes you as an expert. You will create a strategy that includes what to post on social media, blog content ideas, and email marketing.

This course made me think about my business in a whole new way! Thinking about my brand and my image was always work, but now it feels like an extension of myself.

Elisa Trentham, Sherwood Media

I love the workbook! It's helped me really focus in where I wasn't at all.

Melissa Everett, Melissa Everett Textiles

What You Get

Lifetime access to 5 Modules with real examples to walk you through the process of building your brand.

Worksheets, templates, and swipe files to help you dive deep into your business, set goals, and develop strategies that lead you to profit.

You leave this course with a well thought out custom playbook for running your business and the confidence to put it into action.

Your Instructor

Shana Dewitt
Shana Dewitt

When I decided to quit my job as an Art Director for a fortune 100 and freelance full time I had clients, money saved, and retainer work. I thought I was so prepared. But, you don't know, what you don't know. I had a lot to learn, the trial and error way. The hard way that involved highs, lows, and tears. I have taken everything I have learned and created the blueprint I wish I had to put me on the fast track to making a profit and save me lots of headaches along the way.

I am an entrepreneur with a dream and a vision just like you! You can find me working away in my home office with a Le Croix in my hand using everything I learned working with agencies and big corporations to help entrepreneurs launch and grow their business.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How is the content delivered?
Each module comes with video lessons, worksheets, and templates. You also have the option to listen to just the audio and print out the workbook so you can learn on the go!

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